Chicago, Illinois (PRWEB) 9 April 2012

ACQUITY Group LLC, a leading global brand e-commerce and digital marketing company, today announced the launch of the Global usability studies. The study, American and Chinese consumers on its web site usability preferences developed in order to better understand consumers, survey on-line shopping behavior in China.

results showed that both groups of consumers in the American style of web design preference for Chinese-style designs, especially on the home page. American consumers to American-style 78% approval, while Chinese consumers give consent rate of 72%.

American audiences tend to both the design style of the average of 5-10% (75% -80%, compared to 70-75%) higher than the Chinese viewers to judge – that is, the Chinese respondents more critical perception of web-design-style show. Chinese respondents indicate the use of American-style design of the image can draw the attention, but [that] the information [was] not sufficient, and that the Chinese-style images have too many products on the website, make a tired consumer .

Chinese respondents also noted the lack of funding is more easily applied than the Americans, increasingly influenced by the price point. One respondent said, I was hoping there might be more support [s], a higher discount level [s] of other websites.

creating a positive experience and useful Web is a complex formula best design practices coupled with a cultural preference, said Dominic Lee, ACQUITY group creative director. Although we went into the common cultural assumptions, we gather knowledge about the preferences of consumers in both countries was unexpected. Cultural styles that are not easy to categorize, as we thought originally. This tells us that it’s time to pollinate each other international e-commerce space.

Web Experience:

The survey shows three-page layout in design and style of American-style Chinese. Group ACQUITY create stylish version of the Chinese and American style clothing e-commerce site on a hypothetical set of design principles that apply generally to any market. Participants were asked to evaluate three separate web page for each style website a homepage, category landing pages, and detailed individual product and order page.

American-style design with a clean home with great images of brand products, limited selection and promotion of information, with little or no scrolling capability is available, and structured products landed in the same category and detail pages.

On the other hand, the website of the Chinese style, much more information-heavy, the characteristics of a typical retail locations. Product images, descriptions, and all offers contained on the website in advance, or the side and the opportunity for continuous scrolling. This is consistent with the guidelines detailed categories and product pages.

best practices for getting started in e-commerce market, America and China:

ACQUITY group began this research to the analysis for the management of marketing and IT staff to produce, how they evaluate their digital channels in the overseas markets to continue.

research shows that consumers in China and the markets in the United States have different tastes when it comes to interacting with digital channels, which suggests that marketers need to explore new ways of commodity products and a website View information on moving their brands on the market overseas

.

U.S. company can cost through the reuse of design and functionality of saving in a country style home page and landing pages, but the victory of the Chinese consumer will require a redesign of the product pages, the quality and quantity of the product information that is likely to be prove useful is to improve their domestic market as well. Said Lee. Most Chinese companies have introduced in the U.S. to start from scratch on a new home-style sides, but also keep in mind that U.S. consumers do appear to appreciate the extended information in the Chinese style design.

Usability Group Global, please visit http://www.acquitygroup.com/whatworksinchina.

About Groups:

ACQUITY Group is a leading global brand e-commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multidisciplinary approach combines strategy, design and technology to create a unique brand experience, the company is to build client relationships. ACQUITY Group works with leading brands such as Adobe, AT & T, General Motors, Motorola, and Saks Fifth Avenue offices in North America and Asia. To determine a unique perspective for your company, please contact the group in ACQUITY http://www.acquitygroup.com.

clear = “all”